Sapir-Whorf Hypothesis Essay Example | Topics and Well Written Essays - 1500 words

Sapir-Whorf Hypothesis - Essay Example There is the sense that the speaker’s development of language determines the way they experience the world and that there are connections to the individual’s identity that foundationally links it to the speaker -- anthropologist Michael Agar compares it to a prison. An example of this version occurs in the text when the author discusses his difficulty learning the Czech time system, as it differed from English in the way parts of the hour were described: in Czech, 9:45 is described as three-quarters of 10:00. He surmises that the Czech people might be more future oriented, indicating an deep, cognitive connection between linguistic culture and the Czech experience of the unfolding world. The ‘weak’ version of the hypothesis offers a less strict connection between the individual and their use of language, but retains the direct connection between the user’s cognitive interpretation of the world and their specific language. The ‘weak’ vers ion is demonstrated in the deictic discussions of the Guugu-Yimidhirr language in northeastern Australia.

Citizenship of organizations, nations and the planet- Rights and Responsibilities Essay Example for Free

Citizenship of organizations, nations and the planet- Rights and Responsibilities Essay Man is a social animal. The history of mankind is the history of evolving societies, civilizations and nations. These are the various levels of groups a person exists as a citizen of, where he cooperates with others to fulfil and increase his own needs and potential and therefore developing that group as a whole. Hence, an individual is tied to his social moorings which provide him certain rights for his own self development and also demand from him certain responsibilities for the well being and sustainability of the society as a whole. These rights and responsibilities are indispensable for any organisation to exist and develop. The rights have also evolved as society has progressed. Earlier in the days when democracy did not exist, a king or a dictator did not need to worry much about rights of his citizens. But democracy is based on will of people. In a democratic government, a citizen gets his rights which are fundamental to his well being and growth. Hence, in India our constitution makers provided us with fundamental rights which we did not enjoy when india was not a democratic nation. Similarly, when industrialisation had emerged in western Europe, the rights of the workers was not given much credence to. They lived in miserable conditions, with very long working hours and less leisure. But today, every organisation provides its workers safe working environment as a right. Today, as the twenty-first century enters its second decade the world has shrunk in a space becoming a global village.The ancient Indian notion encapsulated in the sanskrit dictum ‘vasudhaiva kutumbakam’( the world is a family ) has never been truer.Today, its not realistic to think only in terms of ones own country .The exchange of ideas and goods are taking place everywhere in the world with ever greater frequency,speed and ease.The safety of people everywhere not only depends on local security forces,but also on guarding against terrorism.What happens in other parts of the world affect other nations too. We are becoming citizens of a unified planet. Under this perspective, the united nations formulated the Human rights which  are fundamental for the existence of a citizen irrespective of race, gender or geography like right to live with security, right against slavery. If a government denies its citizens these basic rights for example in a genocide, UN can intervene to restore peace and a legitimate government. Likewise it sends directives to its member nations on how they can perform better so that the citizens have better life. A citizen needs to take full responsibility towards Organization, Nation as well as Planet.People everywhere increasingly connected through travel,trade and the internet. World is so closely knitted today that a fire that starts in a remote thatched in one corner of a village can melt the steel girders of the tallest skyscrapers at the other end of our global village. The impact of 9/11 was felt all around the world or the impact of recession that was felt all around the world in 2008 due to the failure of Lehman brothers and Bear stearns .The impact that one citizen, organization or nation creates around the world cannot be ignored in such an interdependent world .We can no longer afford the luxury of not thinking about the impact on the planet in anything we do . The problems that the world is facing today like terrorism ,of the proliferation of weapons of mass destructions,global warming ,contagious disease, poverty, mass illiteracy and massive displacement cannot be addressed by one or a group of country alone .Today nations around the world find them vulnerable to threats from beyond once borders counterfeiters of currency,drug smugglers,child traffickers,pirates ,credit-card crooks and even imported diseases such as swine flu. Such problems required solutions that transcends all boundaries and it can only happen when one think himself as a global citizen and realize their rights and responsibilities towards the planet. Citizenship is the status of a person recognised under the law of a state that bestows on that person the rights and the duties of citizenship. Rights and responsibilities complement each other.It has been rightly said with great power also comes great responsibilities.Rights and respondibilities both should be enjoyed actively .Active citizenship is the  philosopy that citizens would work towards the betterment of society through economic participation, volunteer work and other such efforts to improve life for all citizens. A right has not be enjoyed by an individual at the cost of other’s right. A right pertains to an individual’s liberty but to sustain and develop equality in a society, responsibilities or duties are must to be followed by the citizens. If we have a right to free speech, then it becomes our responsibility to moderate our speech so that it does not incite hatred between groups and communities. Keeping this in view, India incorporated fundamental duties as well in its constitution to complement the rights. Now corporates which thrive on lands and forests occupied earlier by other communities, they have to share their riches with those people in the form of corporate social responsibility. Mahatma gandhi had aptly said that the world has enough to fulfil everyone’s need but not enough to fulfil anyone’s greed. In today’s world where resources are scarce, these words of his have become highly relevant. In the name of development, we are polluting our air and cutting down our forests. We are threatening the livelihood of various communities which sustain on these lands. This has led to widespread social tensions resulting into violence. The corporates and other players are forgetting their responsibilities towards the society. Their rights to do business must be in harmony with the rights of citizens whose livelihood gets affected. Many Management literates have investigated the notion of Citizenship from three perspective-an Organizational Citizenship (where the efforts are undertaken by the employees to behave as good citizens within their organization); from a social perspective with the notion of Corporate Citizenship (where initiatives are undertaken by businesses to act responsibly in society in particular and the Nation in general) and last but not the least from the planet perspective with the notion of Environment Citizenship (where efforts should be undertaken by Individuals/entity to be responsible towards environmental protection). At the organization level citizens should strive for sustainable development . There should be effort towards a future state for human societies in which living conditions and resource-use meet human needs without undermining the sustainability of natural systems and the environment, so that future generations may also have their needs met. Central coalfield Limited(CCL) as a responsible organization in making citizens partner in progress. Major corporate social responsibility(CSR) activity of Central Coalfield Limited (CCL) 1. CCL has adopted 2 villages in the nearby vicinity in which Rs. 50 lac was provided for setting up a Solar Light Generating Unit. 2. CCL has organized 25 medical camps in the adopted villages, in which 2644 persons were benefitted. 3. CCL has constructed/ repaired 17 rural roads, built/ repaired 21 rural schools and 20 community centers have been constructed/ repaired. 4. 11 visually impaired girl students of Brajkishore Netrahin Balaika vidyalia have been adopted by CCL for their education and Health Care. 5. For providing the supply of drinking water, 84 works with respect to digging of hand pumps, installation of hand pumps, wells, ponds etc. were undertaken by CCL giving benefit to 105 villages. 6. 335 health camps were organized in different villages of CCL in which 52309 people were benefited. 7. CCL has started operation JYOTI to eradicate reversible blindness in command areas and 2511 persons have been operated so far. 8. An amount of Rs. 3.70 Cr. was provided to state Government for construction of Bridge on Ray-Tandwa- Khilari Road. 9. Rs. 81.38 lac was provided to Jharkhand state for De-Silting of Kanke Dam, Ranchi.

Knighthood and Courtly Love in the Time of King Arthur Essay -- essays

Chivalry was considered to be the code of behavior expected of a knight. It was the conduct, ideas, and ideals of the knightly class of the Middle Ages. It became standardized and referred to as chivalry, a term derived from the French word chevalier, meaning knight. The code urged the knight to be brave, courageous, honorable, true to his word, and loyal to his feudal overlord, and to defend his Church. A knight was truthful, honest, capable, educated, physically fit, noble, sincere, and subservient to the king. A serious violation of these vows could result in a knight being classed as an undignified knight, which was the ultimate insult because of all the hard work that was put into becoming a knight. It made it seem as if all of work was done for nothing. The knights of the middle ages were known for their dedication and devotion in carrying out their duties. Once a knight was given a task of some sort, they were known for unwillingness to quit until the job was done. Most knights were willing to devote their entire lives to the job at hand. Most all knights had a quest in life, and they showed an obsession to accomplish their quest. The quest may be self thought of, or obtained from someone else, but either way the knight took honor and pride in being able to accomplish the quest. In â€Å"Arthurian Romances,† by Chrà ©tien de Troyes, all knights had a duty to protect their country. When a knight approached a situation, he did not attack the other party until he had warned them. His place in the feudalist system involved other workers, known as vassals, to do his bidding. They suited him up in his armor and readied his horse and weapons. Knighthood was only developed for the man because women are only seen as maidservants. Authority felt that a woman could not possess all the qualities of a knight, so they were put to work as maids. The only women who had high ranks in the feudalist system were those who were married to the noble ranks In â€Å"The Story of the Grail,† de Troyes looks at knighthood from the naive perspective of a young boy, Perceval, who had a dream of becoming a knight. In his own way, he became one. He learned the techniques and attitudes of a knight that greatly influenced his performance. Perceval wanted to obtain all the qualities of a good knight, also ... ...ry because of how he allowed a love for this unfeasible woman to blind him. The queen was so nasty to Lancelot, yet he took it and dealt with it assuming that his love for her was reciprocal. Chrà ©tien de Troyes and Marie de France both had unique ways of showing what knighthood and courtly love were about. De Troyes was a little harder on courtly love than de France had been, but both had specific ideals that they wanted to be brought to the pages in order to teach others about chivalry. All in all, the love that was portrayed between Guigemar and the queen was one that seemed to be full of hope and joy. The love de Troyes portrayed between Lancelot and Guinevere was a love that seemed to not even exist except in Lancelot’s mind. Courtly love was an important aspect in the time of knighthood and chivalry. Courtly love made all the battles and heartaches seem worth it in the end, as long as it worked out for the two lovers it included. Works Cited de Troyes, Chretien. "The Story of the Grail." Arthurian Romances. Ed. William W. Kibler. London: Penguin Books, 1991. 381-494. de France, Marie. â€Å"Guigemar.† The Lais of Marie de France. 30-59.

freudian psychology :: essays research papers fc

Annotated Bibliography Personality Theories. Ed. Dr. C. George Boeree. 1997. Shippensburg University. .   Ã‚  Ã‚  Ã‚  Ã‚  This site was very good in giving me insight into the basics of psychology. I looked at the Freud category mostly because he is a big name and his theories were pretty easy to understand. Applying it to my paper, I used his ideas and descriptions of the id, ego and superego in an attempt to correctly justify the main character’s actions and reasons for doing what he did. Freud and Dreams. Freud Museum in London. 1998. . This was one of the nicer pages I visited to find info about dreams and the significance of them. I really liked the way the site explained Freud’s theories behind what dreams are and what they represent. I used a lot of this in the dreams I tried to recreate in the story attempting to make them seem as realistic as possible. Rowell, Maria Helena. The Freud Page. 1998. . This was another great place for information on Freud’s theories. I learned a lot about the conscious, preconscious, and unconscious minds. From here, I tried to figure out ways of masking which mind was in control during the story with the shifting dreamscapes and rapid changes in consciousness. Jung, Carl G. Anatomy of a Dream. 1997. . In an attempt to get another opinion on what dreams are and how they function, I looked to this page. I found some very useful information about what causes dreams and what manifestations result in the conscious mind from them. I used this to try and tie his dreams to his everyday happenings. Also, I tried to relate this info to how his dreams were related to what was happening to him while conscious.

Evaluation of a business code of ethics Essay

Ethical behavior from employees is the foundation for a successful business. Trevino and Nelson define ethical behavior as being, â€Å"consistent with the principles, norms, and standards of business practice that have been agreed upon by society (2007, p. 16, para. 1). A code of ethics is an example of the way a company would have employees act; an instruction manual for ethical behavior. Simply possessing a code of ethics does not guarantee ethical behavior from employees. Therefore, a code of ethics must outline consequences for violations. Employers must enforce the code as well. A code of ethics ensures that, if followed, employees will work diligently with integrity and expertise, safeguard confidential information, and do so in a professional manner. Implementing and maintaining a code of conduct and ethics creates stakeholder confidence in a multinational financial services company. MetLife is one of the largest financial services companies in the world as well as the number one life insurance company in the United States; providing services worldwide in the following areas: investments, financial planning, banking, and insurance. MetLife was formed as a mutual insurance company in 1864 in the wake of the American Civil War. The company would insure Civil War veterans against disabilities because of wartime injuries and sickness. After a rough start in the first four years and several reorganizations, the company started to focus primarily on the life insurance industry; a move that would establish MetLife as one of the largest companies in the United States. Over the span of 143 years MetLife grew significantly through acquisitions and continuing to provide superior service and support to clients. Most recently MetLife acquired American Life Insurance Company (ALICO), and provides people financial services, life insurance, health insurance, and investments, in the following counties: Australia, China, India, Japan, Korea, and Pakistan. This acquisition has given MetLife a dominant spot in the global financial services market making MetLife the largest insurance company in the world. With more than 50,000 employees worldwide, management  accentuates an ethical corporate culture with a compliance department that goes above any state or federal regulations with strict compliance monitoring. Management also creates a positive working environment free of harassment in any form and develops employees with goals of creating professional relationships that last a lifetime as well as achieving high levels of sales and pay. In addition to MetLife’s code of ethics all officers, managers, and employees are must follow and obey all applicable states and federal laws, company policies, and industry regulations where they hold a license to avoid any perception of impropriety. MetLife’s Chief Executive Officer Robert Henrickson states, â€Å"For 140 years, MetLife has helped individuals and institutions build and protect their most valuable assets† (MetLife, 2005, p. 2). In accordance with this reputation, MetLife has a code of ethics in place to support these efforts with the core values integrity and honesty as the foundation of the ethical culture within the company. These core values are vital to the company achieving the MetLife vision; to build financial freedom for everyone. The code of ethics at MetLife is a voluntary code of conduct that emphasizes a duty-based ethical system. The foundation for the code is broad and encompasses the following corporate values: integrity, expertise, suitability, full disclosure, fair competition, service, brand, confidentiality, professionalism, and reputation. However, a code of ethics does not guarantee ethical behavior. Managers enforce the code of ethics with employees as well as administer legal or disciplinary action that results from a deviation from the code of ethics. In the financial services industry deviations from compliance may result in a producer and manager getting in serious trouble. Trouble can be anything from fines to arbitration hearings and loss of licenses and registration. Therefore, many employees genuinely try to make a living and build a successful career following the code of ethics. This is a result of the organizational culture at MetLife. Employees and managers must make minimum sales number each year and failing to hit target numbers results in termination. Any major deviation from MetLife’s code of ethics that results a fine or legal action against the company will have the same end. There is a strong acceptance and adherence to the code of ethics. For example during quarterly compliance meetings employees get refresher training on important state and federal tax laws that change often. The effect this has on the organization is a positive one. However, there are exceptions to this as some employees and competitor’s employees just have bad personal ethics and draw negative attention to the industry for bad business practices. A recent example is the Ponzi scheme committed by Bernard Madoff. In one of the worst periods of economic uncertainty Madoff defrauded thousands of investors out of billions of dollars and at the same time planted the seeds of consumer mistrust against individuals working in the financial services industry. Management expects employees to â€Å"do the right thing† for clients. The primary focus for employees is to achieve MetLife’s vision through fair sales practices, excellent customer service, and making suitable recommendations to clients. Employees must adhere to strict corporate compliance monitoring that goes above state and federal regulations. For example an independent insurance agent, non-MetLife, must complete 16 hours of state mandated continuing education classes each year whereas a MetLife agent must comply with state regulations as well as MetLife’s annual continuing education courses. MetLife’s courses are intentionally more in-depth than the material that the state courses cover and emphasize ethics in all business practices. MetLife is proud of the reputation the company has established in the financial services industry and expects employees to operate their personal business with â€Å"the highest standards of conduct in all business endeavors† (MetLife, 2010, p. 7). Managers also follow the same code of conduct and  ethics. And can be held accountable for employee violation of the code of ethics. Management must adhere to strict company guidelines and complete many more continuing education classes that cover a variety of topics; some that employees take as well as many others that focus on corporate compliance regulations. State and federal laws to abide by so MetLife has its own regulations that cover all states and goes beyond any individual state’s laws or regulations. Each employee, manager or producer must complete an annual compliance review and demonstrate an understanding of the concepts and practices covered by the code of ethics. Corporate ethics and compliance managers hold quarterly and annual compliance meetings with all employees to discuss industry incidents and violations that cost other companies and producer’s money, court proceedings, and careers. In the code of ethics there is little space for change to make monitoring employees easier or any individual employee more compliant. In the financial services industry state and federal laws change or are undergo tweaks a little each year. To that end MetLife releases a code of ethics each year that outlines any new practices or changes in the way employees are to do business, always keeping standards consistent with MetLife’s vision. In short, a code of ethics is a necessary tool for management in an organization such as MetLife. All directors, managers, and employees are expected to read the code of ethics and refer to it when making critical decisions. The company keeps employees up to date with compliance meetings and maintains a high standard of compliance monitoring and reviews. However, ethical behavior is not guaranteed simply because these systems are in place or available for review. Managers set the example for employees and set the standard for the employees they supervise. Under the duty-based system in place employees are expected to do the right thing for clients. The company hires from within only the best employees into management positions. This ethical system keeps organization simple while maintaining a strong compliance keeps financial transactions ethical and in line with  MetLife’s vision; to build financial freedom for everyone. References Metropolitan Life Insurance Co. (2009). Keeping Our Promises. Retrieved February 6, 2011 from www.metlife.com/assets/investments/products/annuities/CLVA6037-3.pdf Metropolitan Life Insurance Co. (2010). Representative Compliance Manual. How We Do Business. Retrieved February 5, 2011 from https://imetlife.metlife.com/wps/myportal/rpp/content? contentId=8ac6c697baa72210VgnVCM1000000ae818acRCRD Trevià ±o, L. K., & Nelson, K. A. (2007). Managing business ethics: Straight talk about how to do it right (4th ed.). Hoboken, NJ: Wiley.

Steinbeck Essays - English-language Films, John Steinbeck, Dust Bowl

Steinbeck Essays - English-language Films, John Steinbeck, Dust Bowl Steinbeck Well in this short report on John Steinbeck I am about to include all of the work that I have done in this class Including my full report on one of his books, a little background on Mr. Steinbeck and many other things, All out of the mind and the computer of Jeremy Slaven. An American author and winner of the 1962 Nobel Prize for literature, John Ernst Steinbeck, Jr., b. Salinas, Calif., Feb. 27, 1902, d. Dec. 20, 1968, based most of his novels on the American experience, often with sympathetic focus on the poor, the eccentric, or the dispossessed. Steinbeck grew up in Salinas Valley, a rich agricultural area of Monterey County and the setting of many of his works, where he learned firsthand of the difficulties of farm laborers. From 1919 to 1925 he studied intermittently at Stanford University but did not receive a degree. His early novels (Cup of Gold, 1929; The Pastures of Heaven, 1932; and To a God Unknown, 1933) aroused little public interest. The latter novel, however, a mystical story of self-sacrifice, is one of Steinbeck's strongest statements about the relationship between people and the land. Steinbeck turned to filmmaking after the film success of The Grapes of Wrath. He wrote impressive screenplays for the Mexican-based The Forgotten Village (1941) and Viva Zapata! (1952), as well as film scripts for his stories The Red Pony (1938) and The Pearl (1947). Another novel and play, The Moon Is Down (1942), about the German invasion of Norway, won critical praise. After World War II, in which he served as a war correspondent, Steinbeck wrote increasingly about social outcasts. Cannery Row (1945) relates the story of a group of vagabonds on the Monterey coast. The Wayward Bus (1947) presents a morality tale about characters who supposedly represent middle-class society. Burning Bright (1950) preached universal brotherhood but was largely unsuccessful. Steinbeck devoted several years to his most ambitious project, East of Eden (1952; film, 1955), which paralleled the history of his mother's family and was an allegorical modernization of the biblical story of Adam. Subsequent novels proved anticlimacticSweet Thursday (1954), a sentimental sequel to Cannery Row; The Short Reign of Pippin IV (1957), a burlesque; and The Winter of Our Discontent (1961), a moralistic tale about a decaying Long Island seaport. Steinbeck wrote popular sketches of his travels in Once There Was a War (1958), Travels with Charley (1962), and America and Americans (1966). He spent many of his later years writing a modern version of Thomas Malory's Morte Darthur, which was published, incomplete and posthumously, as The Acts of King Arthur and His Noble Knights (1976). He has remained popular principally, however, for his compassionate portrayal of America's forgotten poor.(griolers) The works of Steinbeck The Grapes of Wrath (1939) by U.S. novelist John Steinbeck is one of the most powerful chronicles in American literature of the Depression of the 1930s. It deals with the Joads, a family that loses its farm through foreclosure and leaves the Oklahoma Dust Bowl for California in the hope of finding work. The eldest generation has the comfort of religion, the next one has a dogged perseverance, but the youngest has little to believe in. Embittered by the brutal exploitation of migrant workers, Tom, who had been jailed for murder and who later kills again, becomes a labor organizer. In this Pulitzer Prize-winning (1940) novel, Steinbeck alternates his narrative with serious discussion of the problems of migrant laborers.(Groliers) Of Mice and Men (1937; film, 1939), a short novel by John Steinbeck set in Salinas, Calif., has been called Steinbeck's most successful work. The novel deals with two migrant workers: Lennie, a physically powerful but mentally retarded giant, and George, his friend and protector. They share the dream of someday buying a farm together. The dream is shattered when Lennie accidentally kills the wife of a rich farmer and is then sought by a lynch mob. He and George tenderly recall their dream just before George shoots Lennie to save him from the crueler death he will inevitably face at the hands of the mob. The book established Steinbeck as a writer of distinction. It was made into a play shortly after publication. These are just a few of his most

The Border States of the Civil War

The Border States of the Civil War Border states was the term applied to a set of states which fell along the border between North and South during the Civil War. They were distinctive not merely for their geographical placement, but also because they had remained loyal to the Union even though slavery was legal within their borders. Another characteristic of a border state would be that a considerable anti-slavery element was present within the state which meant that, while the economy of the state would not have been heavily tied to the institution of slavery, the population of the state could present thorny political problems for the Lincoln administration. The border states are generally considered to have been Maryland, Delaware, Kentucky, and Missouri. By some reckonings, Virginia was considered to have been a border state although it did eventually secede from the Union to become part of the Confederacy. However, part of Virginia split away during the war to become the new state of West Virginia, which could then be considered a fifth border state. Political Difficulties and the Border States The border states posed particular political problems for President Abraham Lincoln as he tried to guide the nation during the Civil War. He often felt the need to move with caution on the issue of slavery, so as not to offend the citizens of the border states and that tended to annoy Lincolns own supporters in the North. The situation greatly feared by Lincoln, of course, was that being too aggressive in dealing with the issue of slavery might lead the pro-slavery elements in the border states to rebel and join the Confederacy which could be disastrous. If the border states joined the other slave  states in rebelling against the Union, it would have given the rebel army more manpower as well as more industrial capacity. Furthermore, if the state of Maryland joined the Confederacy, the national capital, Washington, D.C., would be put in the untenable position of being surrounded by states in armed rebellion to the government. Lincoln’s political skills managed to keep the border states within the Union, but he was often criticized for actions he took that some in the North interpreted as appeasement of border state slave owners. In the summer of 1862, for instance, he was condemned by many in the North for telling a group of African American visitors to the White House about a plan to send free blacks to colonies in Africa. When prodded by Horace Greeley, the legendary editor of the New York Tribune, to move faster to free slaves 1862, Lincoln responded with a famous and deeply controversial letter. The most prominent example of Lincoln paying heed to the particular circumstances of the border states would be in the Emancipation Proclamation, which stated that slaves in states in rebellion would be freed. Its notable that the slaves in the border states, and thereby part of the Union, were not set free by the proclamation. The ostensible reason for Lincoln excluding the slaves in the border states from the Emancipation Proclamation was that the proclamation was a wartime executive action and thus only applied to the slave states in rebellion- but it also avoided the issue of freeing slaves in border states which could, perhaps, have led some of the states to rebel and join the Confederacy.

How The Nursery Rhyme Eins, Zwei, Polizei Can Help You Learn German

How The Nursery Rhyme Eins, Zwei, Polizei Can Help You Learn German Learning German can a lot of fun if you use a simple rhyme. While Eins, Zwei, Polizei is a nursery rhyme for children, people of any age can use it as a game to expand their German vocabulary. This short rhyme is a traditional childrens song that can be sung or chanted to a beat. It includes very basic German words, teaches you how to count to ten or fifteen (or higher, if you like), and each phrase ends with a different word.   There are many versions of this popular and simple song and two of those are included below. However, dont stop with those. As you will see, you can make up your own verses and use this as a game to practice whatever vocabulary words you are learning at the moment. Eins, zwei, Polizei (One, Two, Police) This is the most traditional version of the popular German childrens song and  nursery rhyme. It is very easy to memorize and will help you remember numbers one through ten along with a few basic words. Both children and adults will find it to be a fun way to finish off your night with a little German practice.   This version of Eins, zwei, Polzei has been recorded by at least two German groups: Mo-Do (1994) and S.W.A.T. (2004). While the lyrics for the song by both groups are appropriate for children, the rest of the albums may not be. Parents should review the translations for themselves before playing the other songs for kids. Melodie: Mo-DoText: Traditional   Deutsch English Translation Eins, zwei, Polizeidrei, vier, Offizierfnf, sechs, alte Hexsieben, acht, gute Nacht!neun, zehn, auf Wiedersehen! One, two, policethree, four, officerfive, six, old witchseven, eight, good night!nine, ten, good-bye! Alt. verse:neun, zehn, schlafen gehn. Alt. verse:nine, ten, off to bed. Eins, zwei, Papagei (One, Two, Parrot) Another variation that follows the same tune and rhythm, Eins, zwei, Papagei demonstrates how you can change the last word of each line to fit the German words and phrases you are learning at the moment. As you can see, it doesnt have to make sense, either. In fact, the less sense it makes, the funnier it is. Deutsch English Translation Eins, zwei, Papageidrei, vier, Grenadierfnf, sechs, alte Hexsieben, acht, Kaffee gemachtneun, zehn, weiter gehnelf, zwlf, junge Wlfdreizehn, vierzehn, Haselnussfnfzehn, sechzehn, du bist duss. One, two, Parrotthree, four, Grenadier*five, six, old witchseven, eight, made coffeenine, ten, go furthereleven, twelve, young wolfthirteen, fourteen, Hazelnutfifteen, sixteen, youre dumb. * A  Grenadier  is similar to a private or infantryman in the military. It is understandable if you do not want to teach your children this last version (or at least the last line), which includes the words du bist duss because it translates to youre dumb. Its not very nice and many parents choose to avoid such words, particularly in nursery rhymes with younger children. Instead of avoiding this otherwise fun rhyme, consider replacing the last part of that line with one of these more positive phrases: Youre great - du bist tollYoure funny - du bist lustigYoure pretty - du bist hà ¼bschYoure handsome - du bist attraktivYoure smart - du bist shlauYoure special - du bist etwas  Besonderes How Eins, zwei... Can Expand Your Vocabulary Hopefully, these two examples of the rhyme will inspire you to use it throughout your studies of German. Repetition and rhythm are two useful techniques that will help you remember basic words and this is one of the easiest songs to do that with. Make a game out of this song, either on your own, with your study partner, or with your children. It is a fun and interactive way to learn. Alternate saying each line between two or more people.Complete each phrase with a new (and random) word from your most recent vocabulary list. It can be anything from food and plants to people and objects, whatever you think of. See if the other players know what that word means in English.Practice two- or three-word phrases on the last line.Count as high as you can and keep finishing off each line with a new word. See who can count the highest in German or who can say more  new words than everyone else.Try to create a theme throughout the song. Maybe your family is learning the German words for various fruits (Frà ¼chte). One line might finish with apple (Apfel), the next might end with pineapple (Ananas), then you might say strawberry (Erdbeere), and so on. This is one rhyme that has endless possibilities and it can really help you  learn the German language. Its hours (or minutes) of fun and can be played anywhere.

Analyze an evaluate the impact of volunteer tourism on host Essay - 1

Analyze an evaluate the impact of volunteer tourism on host communities 2 - Essay Example As identified by Sin (2010), we live in a world of â€Å"heightened responsibilities†. At least in the developed world, people are being bombarded; from almost all directions that they need to show have to exhibit great environmental friendliness, moral responsibility, ethical consumerism, eco-friendliness and concern for less privileged members of the society. Corporate social responsibility, ethical marketing, social marketing, charities, cause related campaigns are a manifestation of the same. Volunteer tourism also falls under the same umbrella (Tourism Research and Marketing, 2008, p. 43). Researchers and experts have welcomed this idea with great deal of optimism and energy since it appears that such approach towards tourism can emerge as a much needed catalyst for social change. It can build bridges, foster intercultural relations, generate employment, help less privileged in the underdeveloped countries and set them towards the path of sustainability while providing sa tisfaction to the volunteers. Most of the projects undertaken by the volunteer tourists fall under the umbrella of building, community welfare, teaching, environmental regeneration, business, cultural development, environmental protection, healthcare, journalism, research and others. Countries that most hosted volunteer tourists include Kenya, India, Italy, Bolivia, Brazil, Ecuador, Costa Rica, Ghana, Honduras and China. This paper, however, is an attempt to review and analyse the concept of volunteer tourism in a critical light. Discussion Tourism is a lucrative industry since it has the potential to contribute to the national output of the host country, generate employment and open doors of foreign exchange. One of the most significant advantages of volunteer tourism is that it directs this tourism money and its economic impact to more deserving and underdeveloped destinations that would not have received the same from other forms of mainstream tourism. Wearing (2001) acknowledges the fact that in the case of volunteer tourism, the host communities are on the receiving end, the volunteers also receive a significant degree of intercultural experience, personal satisfaction, self fulfilment and inner peace. Quite understandably, a volunteer tourist who is working alongside local communities is likely to have much more meaningful interactions with the local community as compared to a tourist who is residing in five star hotels and visiting only elite locations (p. 58). Such interactions are not only helpful in promoting intercultural relations, but at the same time, they also allow people from developed countries to understand the problems of people from developing countries and empathise with them. Guttentag (2009), in light of the overwhelming evidence, acknowledges the fact that over the past couple of decades, volunteer tourism has emerged as a promising mass niche market within the tourism industry, which has been hailed widely to benefit the host communit ies as well as the tourists. However, the author highlights the fact that widespread enthusiasm and optimism regarding volunteer tourism has translated into an uncritical approach towards volunteer tourism,

Developing rigorous hypotheses Essay Example | Topics and Well Written Essays - 500 words

Developing rigorous hypotheses - Essay Example In effect, should deductive approach have been used exclusively in this study, the researcher would have had to focus the experiment on testing and examining the theory so that a firm theory or conclusion would be derived from the effect of the proposed scheme as a labelling scheme (Hardy & Bryman, 2004; Creswell, 2007). Meanwhile, it was not possible to use deductive approach alone, a reason for which no rigorous hypothesis was developed based on the experiment. As it has been explained earlier, the reason for refusing to use deductive approach alone, which would have called for the need to have a rigorous hypothesis was that there is no common test-bed based on which the performance, scalability and efficiency of labelling schemes can be assessed. Meanwhile, Sapsford & Jupp (2006) indicated that for a rigorous hypothesis to be set, based on which a deductive research will be carried out, it is important that there will be an easily substantiated framework or platform based on which the hypothesis can be tested. In the absence of such a framework or platform, the hypothesis set fails to be considered a rigorous hypothesis but only a guiding hypothesis that specifies to the researcher what needs to be achieved with the study. Also writing on research approaches, Riley et al. (2000) suggested that in such a scientific research as this where cannot be a rigorous hypothesis due to lack of a test-bed based on which the hypothesis will be justified, it is important that a combined approach that involves an inductive approach is used. It was based on this that the experimental framework used a combined approach comprising deductive approach and inductive approach. Yin (2009) explained an inductive research approach to be one which provides the researcher with greater flexibility and opportunity to modify the research emphasis depending on the accumulated findings throughout the research process. As a result of this, instead of exclusively basing on the

Handling a Virus Essay Example | Topics and Well Written Essays - 500 words

Handling a Virus - Essay Example B cells are also a part of the immune system but are produced in the bone marrow of the subject thus the letter B is used to denote them. Millions of variations of these cells are produced by humans and they circulate the body to produce antibodies once they are activated. A B cell has to come across its respective antigen and on the reception of a chemical signal from a T cell it can change itself to create an immune response. Knowing that HIV enters the body to inject macrophages and CD4+ T cells through glycoproteins on the surface to the receptors on other cells shows us that the Virus is attacking the very cells which could possibly envelop and destroy it (ADARC, 1999). Therefore, we would have to seek out ways in which certain T cells or B cells could be created which recognize what the virus actually is instead of simply attaching themselves to the virus to be destroyed. Since the creation of these T cells requires research on the virus itself, we would require live as well as dead samples of the virus that could be used on various mammals to see how their bodies respond to the virus and to see if any particular cells are generated by the subject which could lead to a cure for the virus in the shape of a vaccine. The surface point which would be a good target for the researchers could be the glycoprotein gp120 that normally connects to healthy cells in order to affect and infect them.

Stumper 3 Assignment Example | Topics and Well Written Essays - 250 words

Stumper 3 - Assignment Example For instance, when a country is faced by the threat of wars, it compels that the government purchase some military equipments which consequently induces the need for bonds to settle the expenditures. Since the public savings is one of the major sources of the loanable funds market, its deterioration would cause a negative impact on the funds. When we have government spending surpassing the tax collection, it means there is minimal government savings and this leads to decrease in funds as it has to fund what tax is not able to cover (Mankiw 2011). However, when the governments refund the loanable funds market with significant profits, it contributes to its growth. It is clear from the case study that capital inflows and capital outflows are the two parts of the international capital account. The capital inflow provides loanable funds which are exchanged with financial assets (Mankiw 2011). This indicates that when a country is suffering from national dept or budget deficits, it benefits the international finance whereby it allows for financial exchanges. Capital outflow is a direct opposite of

Does globalization threaten cultural diversity Essay

Does globalization threaten cultural diversity - Essay Example By the help of all the advancement and progress in the technology now anyone can travel a thousand miles in matter of hours and days. However Globalization is a very controversial topic, many economist don’t support the idea of globalization as it has many diverse affects on the economy. As many economist believe that Advances in communication and transportation technology, combined with free-market ideology, have given goods, services, and capital unprecedented mobility. And this can affect the local market of the country. It is also argued that globalization threatens cultural diversity by its promotion of an internationalized or corporate culture. Many cultures seem to be overly influenced by the most dominant cultures like American and Britain. The loss of cultural identities leads to the diminishing of such concepts as cultural diversity and multicultural environment. ... diversity by diminishing distinct cultural identities American Cultural Imperialism is the concept that strongly goes against the promotion of cultural diversity through globalization. The dominance of America on world economy and business market leads them to a place where their power of negotiation and economic stability influences the people as well as their beliefs and cultural priorities. The diverse population living in America, for instance, is under the influence of American culture, the freedom it brings, the dresses it allows and the social status it offers. Hence, smaller or less famous cultures are slowly and steadily transforming into an Americanized culture and the concept of cultural diversity diminishes. The swiftly increasing development pace of the globalization concept leads to several uncontrollable outcomes for the diverse cultural identities (Puledda 2000). The technological advancements, mass media and easy transportation give rise to a world where distances ca nnot place a boundary for people from reaching the foreign cultures, business markets and traditions. The people working abroad are even given chances to learn the language that is native to the country they moved to. Although it is a good move, it rejects the cultural diversity concept and rather snatches and transforms the distinct cultural identities of people. Globalization is bringing people together but it is also responsible for diminishing the uniqueness of other cultures. The marketing campaigns and rules of the companies trading in more than one country may not fulfill the cultural rules effectively due to unawareness or difficulty in managing different policies for each country. The unitary code of conduct for employees working under the name of a single brand may not be

Stumper 3 Assignment Example | Topics and Well Written Essays - 250 words

Stumper 3 - Assignment Example For instance, when a country is faced by the threat of wars, it compels that the government purchase some military equipments which consequently induces the need for bonds to settle the expenditures. Since the public savings is one of the major sources of the loanable funds market, its deterioration would cause a negative impact on the funds. When we have government spending surpassing the tax collection, it means there is minimal government savings and this leads to decrease in funds as it has to fund what tax is not able to cover (Mankiw 2011). However, when the governments refund the loanable funds market with significant profits, it contributes to its growth. It is clear from the case study that capital inflows and capital outflows are the two parts of the international capital account. The capital inflow provides loanable funds which are exchanged with financial assets (Mankiw 2011). This indicates that when a country is suffering from national dept or budget deficits, it benefits the international finance whereby it allows for financial exchanges. Capital outflow is a direct opposite of

Antimicrobial Efficacy of Photocatalysts in Indian Medical Association Research Paper

Antimicrobial Efficacy of Photocatalysts in Indian Medical Association - Research Paper Example The ability of photocatalytic substances, for example, titanium dioxide (TiO2) to disintegrate organic contaminants in the air and water has been established by Verdier et al. as one of the methods used to kill micro-organisms. Studies by Bonetta et al. have shown that the rutile and anatase forms of TiO2 have photocatalytic activity and are active against various Gram-positive & Gram-negative bacteria, yeast and green algae such as, Escherichia coli, Saccharomyces cerevisiae, Lactobacillus acidophilus and Chlorella Vulgaris. There are two key traits that make TiO2 ideal in the manufacture of building materials. (Rekha et al., 2010) They include photo-stimulated redox reactions of adsorbed materials and the photo-generated hydrophilic exchange of TiO2. Titanium dioxide is deemed as sedentary and safe material and has been used in many functions including the manufacture of several products such as paint, used as food additive, nutritional supplements among others.The first part of th e trial carried by the Indian Medical Association was carried in the premises whereby they tested photocatalysts efficacy of TiO2 in the Indian Scenario. The test was done as stipulated in the ISO protocol 27447:2009. The selected area of testing included the floor, door handles and table top swap of the premises. They cultured bacteria and counted the number of colonies in each sample. There was a lot of microorganism from the three selected regions. The ground floors had largest number of the organism compared to table top swap.

Ethics in Group Counseling Essay Example for Free

Ethics in Group Counseling Essay Ethics is also termed as philosophy, which is a branch of philosophy that includes the systematizing, defending and recommending concepts of the right and wrong conducts. There are three major field of study within ethics that involves Metha-ethics that concerns with the theoretical meaning that are used to reference of moral propositions and their truth-values that can be determined, the normative ethics that concerns with the practical means of determining a moral course of action. Lastly is the applied ethics that concerns with what an individual is obligated to do in an appropriate situation or at a particular domain. This research paper can explore the various ethical issues that arise during a group session. There are certain ethical conditions that should be upheld in the panel session from the initial stages of the formation of the group to the working phase of the group. The group leader should be able to uphold definitive ethical, moral codes. Thus, the paper can enlighten the various ways that a group leader should act in the midst of a conflict as well as confidentiality within the group. In focusing on the ethical responsibility of members of a group it necessary to concentrate on the following topics that are explained as follows. Ethical Responsibility Ethical responsibility is the duty that follows the moral correct paths. The ethical responsibilities of the group entail that each member has the responsibility to be honest with other group members so that to be able to make decisions in the group sessions. It is necessary that there must be a clear moral standard from the outset. For instance, create and enforce a code of conduct that ensures that group members are treated fairly to avoid the appearance of unethical behaviors. The group leader should be able to ensure that there is transparency when dealing with group members. Also the ethical that you might feel you have, you should consider how the group‘s morality could affect the group productivity. Ethical Communication in  Small Groups Dealing with small groups work we major on focusing on getting the job done while maintain a reasonable relationship among group members. Ethics in a small group involve three levels whereby we have the individual group member, the group, and the group environment. Thus using ethics in a small group, it enhances the moral aspects of the group interaction. The ethical communication enables the human worthiness and the dignity by fostering the truthfulness, fairness, responsibility and enhancing the personal integrity. Thus, ethical communication in small groups is used for caring and accountability for oneself and other group members. Some other principles that are more applicable to small group communication involves: the truthfulness ,accuracy, honesty and provision of the integrity of communication, endorse freedom of expression and diversity of perspective together with the tolerance of dissent to be able to achieve the informed and responsible for making decision making fundament al to a civil society. Unethical communication causes threats to the quality of all communication and the consequently of the well-being of the individuals and the society. In addition, as a manager be able to create a promotion communication climate of caring and mutual understanding that exist with respect and uniqueness needs and characteristics of individuals communicator and be able to accept responsibilities for the short and long-term consequences. Ethics is more easily discussed than putting into real practice as demonstrated by San Jose Mercury stated that the increasing trend in an organization to integrate a code of ethics for daily activities. Ethical communication requires that an effective critical thinking skills, recognizing the importance of the diverse perspectives and respect for the well-being of self and other taking the responsibility for individual and the group actions and reflecting on the choices the group members can make.. Ethics in Group Counseling During the session of group counseling, consist of the psychiatric care that many patients meet more at therapist at a time. Each group has different topics that they wish to tackle for the growth that enhances the distinction of the financial issue that an individual counseling can be able to create.  The financial tights limit the delivery of the community agency for individual counseling. Focusing on the Barlow Research stated that group-counseling sessions are more successful than the individual ones. Thus by evaluating the various facts that the states that group counseling benefit more patients at one time as well as being used more than the individual counseling. Through McCarty studies, they were able to answer questions that were concerning the indicator of the importance of group counseling as compared to individual counseling. They described the positive aspect of the group counseling as well as stipulating the negative side of the group counseling. The positive results of the group counseling involve the developing of the social skills among the group due to a safe environment in which the group members can share their thoughts feelings and ideas. In addition, the aspect that concerns the patients to be able to receive a positive feedback from their own group mate as well as various perspective on a similar issue, the group members can enhance to learn new ways in order to see a particular problem. Considering the negative aspects of the group therapy involves the clients were not speaking during a group therapy session since they are too shy to share their views in the front of other individuals. The other aspect consists of group settings and the benefits that are more important in the individual setting. The other aspect involves the issue of time which is limited and the group and the group sessions do not have flexibility date setting, thus any session that is placed by the counselor should be mandatory and set in the panel settings Characteristics of an Ethical Leader During the group, counseling session there must be proper individuals that are trained and equipped in an efficient manner to lead during the session. The individual that lead the session is considered as a leader who addresses the various issues that arise during the session. Some research that was done by Kalshoven and Hugh wanted to determine the individual characteristics that a leader requires that to lead an effective a counseling session. They stated that the major features of the ethical leader were both agreeable and conscientious. In their study, they proposed that a leader possess the traits whereby the manager requires the features to ethical standards in the counseling session. Another study that was done  by Riggio stated that the two important moral emotions that a leader must possess is the empathy for their clients as well as compassion for the individual wellbeing. Jacobs in his literature book stated strongly that leaders in group counseling must be at a state to have skills in organizing and planning the counseling sessions in order to keep orders and maintain the structure of the group. As a counselor, he/she must be able to answer the challenging question that can arise and ensure a complete knowledge understanding. The counselor should be able to understand the counseling theory to enhance proper training that can assist in the implementation of the ethical foundations. Primary Planning The counselor should be given proper training in advance with the aim of ensuring an effective ways in the counseling session. Thus, the counselor is required to attend a counseling session to have the insight to the future issues and the dilemmas they might face. Thus in the participation of that session it allows them to coin and gain the understanding and the perspective. According to Corey, the study suggested that for a minimum of 10 hours of observation and taking notes of the session. This paramount process enables the counselor to be involved in ethical decision-making and well-organized knowledge. The area of jurisdiction must be satisfactory to the counselor by screening the patients before joining the group, in a move to avoid disruption and hurting the whole group at the end of the process. During the screening session, it entailed answering, unsettled questions at the stipulated time. Further, there must be an alignment with the purpose of the group as well as make the t eam leader who will be able to meet the needs of the client as much as possible. The process of planning entails alignment of the client and counselor so that the customer will be free to the counselor to give out and share the deep and times emotions. Once the process of screening is finished, there is an informed consent section. The client that discusses what issues they will be able to encounter during the counseling sessions. The preliminary role of these step, it enables the disclosure of information to the group members to inform the clients the pros and cons of joining the group. It is also suggested that the informed consent section has potential risks that the members might face while in a group therapy session. It is well explained by the Corey survey, which  states that some clients might experience their privacy, which is a guarantee that the other member will respect their privacy The informed consent is usually presented to customers in a written and oral manner so that the clients can be completely informed of what they will encounter so that to avoid surprises when the sessions begin. In the consent, the clients are required to contain the role expectations of colleagues and the leader, the policies and the procedures that are governing the mandated group, the documentation requirements and the procedures for the consultation between group leader and the group members. Open or Closed Group It is stated that it beneficial to choose the group counseling since it is better to make a decision. There are supportive reasons to those suggestions that cause the more efficient counseling method. At first, the counselor can reach out a larger group of people. Instead of focusing much time on one person, we assist the lives of many other than concentrating on a single individual. Through group counseling, it benefits both the client and the counselor since it creates a great way to build a community and stimulate the counseling session. Secondly, the group counseling is more effective since the counselor can build his/her leadership skills this is created because of the counselors can encounter various problems and through making mistakes, they can become stronger and efficient leaders as the session progresses. The third reason it beneficial for both the counselor and the group since the counselor can be able to raise his revenue through obtaining a group counselling session as compared to one person and the member of the group can save money as well. Also, the cost of individual counseling is expensive as compared to the panel session The last reason to consider the group session is such that it is much effective since the counselor can continually learn experiment and strive to make a difference in the life of a client. Group Processes According to Corey, he stated that in-group counseling the issue of conflict within counseling in a group is common. The topic at times is inevitable within the group when you have personal clashing and perspectives within the group. However, according to Jacobs warned that the issues that are dealing with the denominator, negative member, and the overwhelming chronic talker,  and some issues of asking a member to leave are expected to arise in the counseling setting. Thus, it is important to note that some of the problems do not solely happen in the group setting but may happen as well in the personal counseling setting session. Therefore, the most important issue about conflict is not the conflict itself but how the counselor will be able to deal ethically with the issue when it arises. Thus, a great tool that one should use is to list all the conflict issues that they may arise and then gain the insight as to how to solve the issue ethically. In addition, it is desirable to seek advice from other colleagues about the tactics that may be used in the sessions to resolve the issues. The counselor is supposed to develop either an open or closed session group setting. Whereby in the public group setting session the members of the group are allowed to go and come at their own pleasure. Nevertheless, in the closed group sessions the member is required to be a continuance of the attendance throughout the designated sessions. Close relationship should be built on the counselor as well as a close relationship in-between the other group members as stated by the Forsyth who stated that the aspect of cohesion when conducting the issue of evaluation the leader must activity gain the virtue to keep the group in a cohesiveness mode. The ethical questions that arise from a closed group therapy sessions show the ability for the client to leave at any point. According to Corey, stated that a member should choose to leave the counseling session then that must openly let the group and the counselor must know that they wish to exit and the reason they exiting the group. It can be done in order not to harm the homeostatic environment of the group. Thus when the team member does not do this, it can harm the rest of the group and disrupt the growth process that there is among the group. It leads to a critical ethical topic that must be addressed in the every counseling group that is the issue of com fidelity. As a counselor it safe to uphold the confidentiality of the group members, this can lead to the group members being shy about sharing certain area their lives. There are certain aspects that the counselor can break in the confidential barriers While in the individual counseling, it involves talking personal feeling thoughts and behaviors and the things that are troubling and spend time in talking about the individual relationship with others. Your counselor will work with you to be able to set goals and the things you require to be accomplished  together. The counselor assists you to develop different strategies that can assist you to be able to reach the personal goals. In some cases, it could mean changing the pattern of thinking, learning new skills, changing the behaviors, and shifting the way you feel and express the emotions. References American Psychological Association. Publication manual of the American PsychologicalAssociation (Current ed.) Washington, DC: American Psychological Association. Association for Specialists in Group Work. (2007). Best Practice guidelines 2007 revision. Retrieved from http://asgw.org/pdf/Best_Practices.pdf Baurhan, S., Smith, J., Steen. S.(2008). The preparation of the professional school counselors for group work. The Journal for Specialists in Group work, 33(3), 253-269 DOI 10.1080/01933920802196120 Booker, B., Henfield M., Steen S. (2014).The achieving success everyday group counseling model: implication for professional school counselors. The Journal for Specialists in Group work, 39(1), 29-46. DOI 101080101933922.2013.861886 Brigman, G., Campbell,C.(2005). Closing the Achievement Gap: A structured approach to group counseling, The Journal for Specialists in Group work, 30(1) ,67-82. DOI 10.1080/01933920590908705 Corey, G., Corey, M., Haynes, R. (2014). Groups in action: Evolution and challenges (2nd ed.). Belmont, CA: Brooks/Cole. ISBN: 9781285095059 Cornish, M., Post, B., Wade, N. (2014). Religion and spirituality in group counseling: beliefs and preferences of university counseling center clients. Group Dynamics: Theory, Research, and Practice. 18(1), 55-68 DOI 10.1037/a0034759 Hartman, D., Zimberoff,D.(2012). Ethics in heart-centered therapies. Journal of Heart Centered Therapies, 15(1). Jacobs, E. E., Masson, R. L., Harvill, R. L., Schimmel, C. J. (2012). Group counseling: Strategies and skills (7th ed.). Belmont, CA: Brooks/Cole. Petrini, C. (2013). Professional ethics between the individual and society. Physical TherapyReviews, 18(2), 142-143. Stuckton, R. (2010). The art and science of group counseling: The Journal for Specialists in Group work, 35(4), 324-330. DOI 101080101933922.2010.515904

Human Services for Child Welfare

Human Services for Child Welfare Human Services/Child Welfare/Child Abuse/Neglect Loretta McKelvey Abstract Human Services has several departments which are doing different functions. One department that has become a needed department would be child welfare. The following will help explain why it is needed. It will also be talking about the Human Services history and systems. Human Services has several department which are doing different things. One department that has become a needed department would be child welfare. The following will help explain why it is needed. Child welfare has been more involved with today’s society because of child abuse/child neglect is going on and being heard of more today than it was in the past of Human Services fields. Human services has evolved into a network of programs and agencies that provide an array of services to millions of Americans (Burger, 2014, p. 2). Primary social supports such as family, and friends, also play role in meeting human needs, and that role will be examined (Burger, 2014, p. 2). Early approaches to human services were cen tered on the hazards of illness, disability, and economic dependence. Programs were designed to help people who were unable to take care of their own needs. It was recognized that people with little or no income increasingly complex industrial societies were at risk of starvation or serious distress (Burger, 2014, p. 7). Human service background Colonial American times, it had been a commonly held belief that individuals should assist others in need by providing appropriate care and services. Early settlers from European countries to the American colonies believed caring for others to be a personal responsibility rather than a public duty the practice of charity has been a part of life since the first settlers. The laws and traditions prominent in England at the time were often adopted in early American communities (Norris-Tirrell, 2014).The statute sanctioned use of private monies for the benefit of the public good. Early American colonists incorporated these values as they shaped the roles of government, business and community (Norris-Tirrell, 2014). According to Norris-Tirrell â€Å"the population of the United States expanded, human service needs increased and changed role expectations for nonprofits. The impacts of disease, war, economic swings, and natural disasters were fertile ground for the creation of organizations such as the Ladies Aid Societies and the American Red Cross â€Å"(Norris-Tirrell, 2014). During the era of industrialization that followed the Civil War, voluntary organizations served many different functions including teaching vocation skills and advocating for reform (Norris-Tirrell, 2014). The latter resulted in the establishment of child labor laws and the creation of a juvenile justice system (Shields Rangarajan, 2011). In the late 1880s, Americans including Jane Addams advanced the settlement house model as a strategy for addressing urban poverty. This new movement embraced the progressive philosophy of the time emphasizing the importance of social science knowledge, compassion and expertise in creat ing solutions to social problems (Hall, 2010). After the American Revolution, the United States adopted laws based on the British Elizabethan â€Å"poor laws† to help people who could not economically provide for themselves (Van Slyke, 2002). Benjamin Franklin founded the first hospital for the care of persons with mental illness and devised a model of care that was practiced in hospital settings at the time (Van Slyke, 2002). Through the cooperative effort of community members, policy makers, and professionals from the medical field, this new model of care that arose during the â€Å"Moral Movement† was conceptually grounded in the belief that it was the responsibility of the general public to care for those in need (Van Slyke, 2002). The underpinnings of the Moral Movement therefore provided the framework for the establishment of the first mental health movement in America (Van Slyke, 2002). The Kennedy and Johnson Administrations followed with additional policies favorable for contracting out including The Public Assistance Amendments of 1962 and 1967 and The Economic Opportunity Act of 1964 (Van Slyke, 2002). Human services were prime candidates for privatization since existing nonprofit agencies held the necessary content expertise, thus â€Å"building on historical precedent to remove government from providing services that nongovernmental organizations already or can potentially provide† (Van Slyke, 2007, p. 159,) One agency of Department of Human Services is the Child welfare office that handles and deals with family and the charge of child abuse or neglect. The following will be discussing about Child Welfare and child abuse /neglect. Child welfare In the late 1930s, the network of child welfare professionals located in private agencies, public departments, advocacy organizations, and the U.S. Children’s Bureau, had grown optimistic that federal New Deal programs— such as Aid to Dependent Children (ADC), survivor’s insurance, and unemployment insurance—would eliminate (or at least sharply reduce) the role poverty played in separating children (like those of Morris, Collins, and Lane) from their families. Although these professionals did not always speak with one voice on all matters, they developed a general consensus around a number of issues (Rymph, 2012). Child welfare reformers believed that the 1935 Social Security Act would be a godsend for children in general, keeping families together and enabling more children to be raised in their own homes by their own parents (Rymph, 2012). With child welfare formed they started to see cases of child abuse. The following will discuss what is child abuse a nd child neglect and how the human services has and need to handle these clients. Child abuse Every child deserves a loving environment where they are not afraid of parental or elderly figures (Kiran, 2011). In recent years, the community has become increasingly aware of the problem of child abuse in our society (Kiran, 2011). Child abuse is prevalent in every segment of the society and is witnessed in all social, ethnic, religious and professional strata (Kiran, 2011). Human Services has several department which are doing different things. One department that has become a needed department would be child welfare. The following will help explain why it is needed. It will also be talking about the Human Services history and systems. One will work with children and families in need, many times they will deal with children that living in poor conditions, such as abuse, neglect, alcoholism, drug addiction, and poverty (Strolin-Goltzman, Kollar, Trinkle, 2010). Childhood should be a happy time, filled with memories of warmth, love, and carefree times (Child Welfare Social Work Careers, 2015).Unfortunately, not every child is blessed with loving parents and stable home lives (Child Welfare Social Work Careers, 2015). Some children are forced to cope with upheaval and problems at home, such as abuse, neglect, alcoholism, drug addiction, and poverty (Child Welfare Social Work Careers, 2015).Even in the United States, one of the most advanced countries in the world, some children still want for even the most basic of necessities, including food, shelter, health care, and appropriate clothing (Child Welfare Social Work Careers, 2015). Children who grow up in happy homes where all of their needs are met, typically grow u p to become happy, stable, and well-adjusted adults (Child Welfare Social Work Careers, 2015). On the other hand, those that grow up surrounded by unpleasant and dangerous situations often grow up suffering from mental and emotional unrest (Child Welfare Social Work Careers, 2015). They are plagued by the memories and images from their childhood, and some may even repeat the behavior that they witnessed, thinking that it’s normal (Child Welfare Social Work Careers, 2015). For example, studies show that children that grow up with abuse either go on to become abusers themselves or find themselves trapped in abusive relationships (Child Welfare Social Work Careers, 2015). Child Neglect Abuse and neglect, however, are major concerns for most child welfare social workers (Child Welfare Social Work Careers, 2015).The signs of both neglect and abuse can be very subtle at times and difficult to spot to the untrained eye (Child Welfare Social Work Careers, 2015). As a child welfare social worker, you will be trained to recognize signs of neglect and abuse in children and investigate. Below are a few examples of identifying signs of neglect and different types of abuse (Child Welfare Social Work Careers, 2015). Human service today Todays United States economy did not stand out until the 1970’s, nonprofit organization today offering a complex set of programs (Noris-Tirrel, 2014). Domestic violence shelters, job training and employment programs, child care centers, foster care, child protection these are a list of human services today provided by nonprofit organizations (Norris-Tirrel, 2014), Nonprofit organizations have been known to partnering with government, private business and communities in the delivery of human services (Norris-Tirrel, 2014). Conclusion Human Services has several department which are doing different things. One department that has become a needed department would be child welfare. The following will help explain why it is needed. It will also be talking about the Human Services history and systems. Human Services has several department which are doing different things. One department that has become a needed department would be child welfare. The following will help explain why it is needed. Child welfare has been more involved with today’s society because of child abuse/child neglect is going on and being heard of more today than it was in the past of Human Services fields. Human services has evolved into a network of programs and agencies that provide an array of services to millions of Americans (Burger, 2014, p. 2). Primary social supports such as family, and friends, also play role in meeting human needs, and that role will be examined (Burger, 2014, p. 2). Early approaches to human services were centere d on the hazards of illness, disability, and economic dependence. Programs were designed to help people who were unable to take care of their own needs. It was recognized that people with little or no income increasingly complex industrial societies were at risk of starvation or serious distress (Burger, 2014, p. 7). Human services are organized activities that help people in the areas of health care; mental health, including care for persons with intellectual and developmental disabilities and the physically handicapped; social welfare; child care; criminal justice; housing; recreation; and education (Burger, 2014, p. 8). References Child Welfare Social Work Careers CareersInPsychology.org careersinpsychology.org/become-a-child-welfare-social-worker. What is child welfare social work? Childhood should be a happy time, filled with memories of warmth, love, and carefree times. Unfortunately, not every child is. Retrieved March 31, 2015 from http://www.bing.com/search?q=Child+Welfare+Social+Work+Careersqs=nform=QBLHpq=child+welfare+social+work+careerssc=0sp=1sk=cvid=d973557eab4640eb800fdf1ed3b9ee. Daulaire, N. (2012). The global health strategy of the department of health and human services: Building on the lessons of PEPFAR. Health Affairs, 31(7), 1573-7. Retrieved May 25, 2015 from http://search.proquest.com/docview/1027881787?accountid=39364.. Kiran, K. (2011). Child abuse and neglect. Journal of the Indian Society of Pedodontics and Preventive Dentistry, 29, 79-82. DOI: http://dx.doi.org/10.4103/0970-4388.90749. Retrieved May 12, 2015 from http://search.proquest.com.proxycampuslibrary.rockies.edu/docview/915645247/62DE496DBE934DB3PQ/13?accountid=39364. Mathews, B. (2014). Mandatory reporting laws and identification of child abuse and neglect: Consideration of differential maltreatment types, and a cross-jurisdictional analysis of child sexual abuse reports. Social Sciences, 3(3), 460-482. DOI: http://dx.doi.org/10.3390/socsci3030460. Retrieved May 12, 2015 from http://search.proquest.com.proxycampuslibrary.rockies.edu/docview/1615927520/62DE496DBE934DB. Mumpower, J. L. (2010). DISPROPORTIONALITY AT THE FRONT END OF THE CHILD WELFARE SERVICES SYSTEM: AN ANALYSIS OF RATES OF REFERRALS, HITS, MISSES, AND FALSE ALARMS. Journal of Health and Human Services Administration, 33(3), 364-405. Retrieved May 12, 2015 from http://search.proquest.com/docview/818931256?accountid=39364.3PQ/38?accountid=39364. Norman, R. E., Byambaa, M., De, R., Butchart, A., Scott, J., Vos, T. (2012). The long-term health consequences of child physical abuse, emotional abuse, and neglect: A systematic review and meta-analysis. PLoS Medicine, 9(11), e1001349. DOI: http://dx.doi.org/10.1371/journal.pmed.1001349. Retrieved May 18, 2015 from http://search.proquest.com.proxycampuslibrary.rockies.edu/docview/1288095836/9B8C184D898A41CEPQ/9?accountid=39364. Norris-Tirrell, D. (2014). THE CHANGING ROLE OF PRIVATE, NONPROFIT ORGANIZATIONS IN THE DEVELOPMENT AND DELIVERY OF HUMAN SERVICES IN THE UNITED STATES. Journal of Health and Human Services Administration, 37(3), 304-326. Retrieved May 12, 2015 from http://search.proquest.com/docview/1644728239?accountid=39364. Norris-Tirrell, D. (2010). INTRODUCTION TO THE SYMPOSIUM: NONPROFIT ORGANIZATIONS AS KEY PARTNERS IN THE DEVELOPMENT, DELIVERY AND EVALUATION OF HEALTH AND HUMAN SERVICES. Journal of Health and Human Services Administration, 32(4), 374-9. Retrieved May 25, 2015 from http://search.proquest.com/docview/366286120?accountid=39364. Palinkas, L. A., Holloway, I. W., Rice, E., Fuentes, D., Wu, Q., Chamberlain, P. (2011). Social networks and implementation of evidence-based practices in public youth-serving systems: A mixed-methods study. Implementation Science, 6, 113. DOI: http://dx.doi.org/10.1186/1748-5908-6-113. Retrieved May 25, 2015 from http://search.proquest.com.proxycampuslibrary.rockies.edu/docview/903976276/EFBF9FC159E247D5PQ/3?accountid=39364. Polinsky, M. L., Pion-Berlin, L., Williams, S., Long, T., Wolf, A. M. (2010). Preventing child abuse and neglect: A national evaluation of parent’s anonymous groups. Child Welfare, 89(6), 43-62. Retrieved May 12, 2015 from http://search.proquest.com/docview/865923677?accountid=39364. Raman, S., Maiese, M., Hurley, K., Greenfield, D. (2014). Addressing the clinical burden of child physical abuse and neglect in a large metropolitan region: Improving the evidence-base. Social Sciences, 3(4), 771-784. DOI: http://dx.doi.org/10.3390/socsci3040771. Retrieved May 18, 2015 from http://search.proquest.com.proxycampuslibrary.rockies.edu/docview/1645151563/9B8C184D898A41CEPQ/40?accountid=39364. Rymph, C. E. (2012). From â€Å"Economic Want† to â€Å"Family Pathology†: Foster Family Care, the New Deal, and the Emergence of a Public Child Welfare System. Journal of Policy History, 24(1), 7-25. DOI: 10.1017/S0898030611000352. Retrieved June 1, 2015 from http://web.b.ebscohost.com.proxy-campuslibrary.rockies.edu/ehost/pdfviewer/[emailprotected]vid=19hid=101. Saini, M. A., Black, T., Fallon, B., Marshall, A. (2013). Child custody disputes within the context of child protection investigations: Secondary analysis of the Canadian incident study of reported child abuse and neglect. Child Welfare, 92(1), 115-37. Retrieved May 12, 2015 from http://search.proquest.com/docview/1509394874?accountid=39364. Strolin-Goltzman, J., Kollar, S., Trinkle, J. (2010). Listening to the voices of children in foster care: youths speak out about child welfare workforce turnover and selection. Social Work, 55(1), 47-53.Retrieved March 31, 2015 from http://web.b.ebscohost.com.proxycampuslibrary.rockies.edu/ehost/detail/detail?vid=4[emailprotected]hid=109bdata=JkF1dGhUeXBlPWlwLHVybCx1aWQmc2l0ZT1laG9zdC1saXZl#db=aphAN=47234130.

GERONIMO Essay -- essays research papers

More than 5,000 troops were under General Miles' command at that time, including elements of the 4th, 6th and 10th Cavalry. He gave the principal pursuit mission to the 4th because it was headquartered at Fort Huachuca, the base of operations for the campaign. The Army had permission to go to Mexico in pursuit. Captain Henry Lawton, commanding officer of "B" Troop, 4th Cavalry, was an experienced soldier who knew the ways of the Apaches. His tactics were to wear them down by constant pursuit. Stationed at the fort at that time were many men who would later become well known in the Army: Colonel W. B. Royall, commanding officer of the fort and the 4th Cavalry, who was responsible for the logistical support of the Geronimo campaign; Leonard Wood, who went along on the expedition as contract surgeon; Lieutenant Colonel G. H. Forsyht; Captain C.A.P. Hatfield; Captain J.H. Dorst; and First Lieutenant Powhatan H. Clarke, who was immortalized by the artist, Remington, for saving a black trooper during the campaign. With the fort as advance base for the pursuit forces, the heliograph communications network, which General Miles had established in Arizona and New Mexico, was used effectively for logistical purposes. However, the Indians and the Army were conducting their chase in Mexico where the system did not extend. So the most the heliograph could do in the campaign was relay messages brought by fast riders from the border. April 1, 1886 was the date that Captain Lawton led his troopers with two pack trains and 30 Indian Scouts through the Huachuca Mountains to Nogales, Mexico, to pick up Geronimo's trail. Though various units would join the pursuit later and separate to follow trails left by the Indians back and forth across the border, there were few times that Army troops and members of Geronimo's band would come face to face. Four Months later, Captain Lawton and Leonard Wood were sent back to Fort Huachcua, worn down by the rough country and grueling campaign. More than 3,000 miles were covered by the Indians and the Army during the chase, which took a month longer than General Miles had planned. The men had walked and ridden through some of the most inaccessible desert land in North America, in heat sometimes above 110 degrees. After Geronimo's surrender, "B" Troop of the 4th Cavalry was given the mission of escorting the Apache's to Flo... ...were killed by Mexicans in 1858, he participated in a number of raids against Mexican and American settlers, but eventually settled on a reservation. In 1876 the U.S. government attempted to move the Chiricahua from their traditional home to San Carlos, New Mexico; Geronimo then began ten years of intermittent raids against white settlements, alternating with periods of peaceful farming on the San Carlos reservation. In March 1886, the American general George Crook captured Geronimo and forced a treaty under which the Chiricahua would be relocated in Florida; two days later Geronimo escaped and continued his raids. General Nelson Miles then took over the pursuit of Geronimo, who was chased into Mexico and captured the following September. The Native Americans were sent to Florida, Alabama, and finally to Fort Sill, Oklahoma Territory, where they settled as farmers. Geronimo eventually adopted Christianity. He took part in the inaugural procession of President Theodore Roosevelt i n 1905. Geronimo dictated his memoirs, published in 1906 as Geronimo's Story of His Life. He died at Fort Sill on February 17, 1909.

Coursework On Hard Times :: English Literature

Coursework On Hard Times Title: How does Dickens present the education system in Hard Times? How does this reflect life in Coketown? Hard Times reveals Dickens' increased interest in class issues and social observations. Dickens was extremely concerned with the miserable lives of the poor and working classes in the England of his day, and Hard Times is one of several of his novels that address these social problems directly. On hearing the name, Hard times, an imagination of people going through a difficult and hard way of life is revealed. This novel also reminds us of the hard times in the Victorian Times when children did not go to school; when education was varied according to social class- factory like schools for the poor and private tutors for the rich. Those that were able to have the so-called education suffered in the process. They were forced to learn a lot by heart because everything was formal and mechanical. They were put through a factory-like process, hoping to produce children that were possessed of nothing but facts. Not even a sense of fancy and imagination. They were educated to get the basics of life because they were going to be pushed into the outside world at a very young age of 12 and above or even below. At the end of the day, the education was worthless because most of the children died in the workhouse. Dickens used Hard Times to criticise the society for failing so many of its children. Dickens argues against a mode of factory style, grad-grinding production that exterminates the fun out of life. He believes that education should not be a thing of going through volumes of head-breaking questions and being put through an immense variety of paces. Hard Times not only suggests that fancy is as important as fact, but it continually calls into question the difference between fact and fancy. Dickens suggests that what constitutes so-called fact is a matter of perspective or opinion. The lack of education for children and factory like process of education has resulted to 'vast piles of building full of windows where there was a rattling and a trembling all day long' in Coketown. Coketown is portrayed in Hard Times as an industrial town with polluted atmosphere and place where people have the same lifestyle. Metaphorically, Coketown means carbon town. In science the word coke is another name for carbon. Dickens has described it as 'a town of machinery and tall chimney, out of which interminable serpents of smoke trailed themselves for ever and ever, and never got uncoiled.' In the above quote, the word 'smoke' is the carbon produced from the

Marketing †Brand Essay

1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and their positioning was identified using a strategic-groups model, mapping brand value against global presence. Based on the industry analysis, McDonald’s was identified as the market leader and an examination of their market entry modes was carried out. Their international marketing mix was evaluated to identify success factors, drawing focus upon international branding, international distribution, international communications and standardisation vs. adaptation of the service offering. An internal analysis identified the firm’s strengths and weaknesses whilst an external analysis considered the opportunities and threats posed to McDonald’s as market leader. Finally, short and long term strategic and tactical recommendations were outlined in order to enhance McDonald’s competitive position within the global fast-food industry. These recommendations are both realistic and well supported, based upon the evaluation of their current strategy and activities. 3 2. Introduction The global fast-food industry is dynamic with a variety of competitors. This report identifies the current factors influencing the industry before specifically focusing on McDonald’s Corporation, who is considered as the current global leader. Based on this analysis, the report identifies several areas for improvement and makes strategic recommendations for McDonald’s to enhance its position. 4 3. International Marketing Analysis? 3. 1. PEST Analysis and Environmental Impact Matrix (Macro Environment) The following framework provides an analysis of the external international marketing environment, relating to the fast-food industry: *These ratings are based on the authors’ subjective judgement 5 Political Global fast-food firms must comply with country-specific political requirements, such as national minimum wage regulations, affecting costs. Hygiene and quality regulations vary significantly between nations and may influence the quality of products provided by fast-food outlets (FDA, 2012). Different countries set varying regulations regarding labelling and packaging. For instance the UK government pressured firms to promote healthy eating, and several fast-food companies have voluntarily included calorie information on their products (BBC, 2011). Economic Despite the 2008 recession and the resulting decrease in consumer confidence across the globe, average consumer fast-food spending has increased (The Economist, 2010) due to convenience and low-cost. Consumers are still looking for the convenience of eating out, but are drawn to the low prices of fast-food over table-service restaurants (Financial Times, 2009). Many fast-food chains have capitalised upon the recession by introducing new deals in addition to their already low-priced menus. Between 2005 and 2010, Latin America, Asia Pacific, Eastern Europe and Russia accounted for 89% of global growth in the fast-food industry (Passport, 2012). Social Increasing consumer awareness about healthy lifestyles has pressured many fast-food players to offer healthier selections within their menus (BBC, 2011). This includes offering low- calorie options and salads alongside burgers, and prominently displaying nutritional content. The fast-food industry has also been heavily criticised for targeting young children by including toys within children’s meals (New York Times, 2003). Recently in the UK, the broadcasting of ‘junk food’ adverts during commercial breaks in children’s programmes has been banned (BBC, 2007), following increasing childhood obesity. 6 Technological As consumer familiarity with new technology increases, fast-food firms are using channels such as social media websites to engage with their customers. For example, McDonald’s is the 9th most ‘liked’ brand on Facebook (CNBC, 2012) (Appendix 1). Additionally, digital displays allow outlets to change their menus efficiently, to suit the time of day (NRA, 2012) and self-service ordering points have increased service speed and reduced labour costs. Environmental Environmental lobbyists and governments are pressuring the fast-food firms to become more ‘green’ (Greenpeace, 2012). Rainforests are being destroyed to increase the area of land for beef production to meet the demand for beef-burgers (Kline, 2007). Recycling is a prominent global issue and in response, McDonald’s adopted recyclable packaging. Increased environmental awareness among consumers provides firms with a significant opportunity to position themselves as ‘green’ to garner customer loyalty (National Pollution Prevention Centre for Higher Education, 1995). Legal Global operators must comply with country-specific regulations and legislation. This includes opening hours, taxation and employment regulations such as the National Minimum Wage Regulations (1999) in the UK. Firms are often required to meet national food standards such as the requirements set out by the US Food and Drug Administration (FDA). Furthermore, authorities are becoming increasingly worried about childhood obesity associated with the industry (WHO, 2012) and have tightened regulations regarding targeting children. 7 3. 2. Porter’s Five Forces – Fast-food Industry This framework identifies the competitive forces affecting the fast-food industry: THREAT OF NEW ENTRANTS Industry dominated by global chains with very high brand values High brand awareness and loyalty. Retaliation from strong incumbent players Low initial capital outlay Low fixed costs Economies of scale POWER OF SUPPLIERS Many undifferentiated suppliers Fast-food chains have high purchasing power due to high volume COMPETITIVE RIVALRY IN THE FAST-FOOD INDUSTRY Fragmented market Low exit costs Low margin, high turnover – drives competition High brand power POWER OF BUYERS High product differentiation Target many segments High price sensitivity THREAT OF SUBSTITUTIONS Alternative foodservice options Ready meals and home cooking ingredients Main players quite differentiated No switching costs. Convenience is the value adding component which is difficult to substitute 8 Threat of New Entrants – Moderate The industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players struggle to compete with incumbent firms, as their brands are unknown and advertising campaigns are expensive. Established chains have the resources to retaliate aggressively through pricing promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which existing chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their message inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012). Threat of Substitutions – Moderate Substitutes are readily available: food can be purchased almost anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook at home cheaply, but this lacks the convenience element which people require nowadays. Ready-meals are therefore a more substantial threat, competing with fast-food on price as well as convenience. (Datamonitor, 2012). If you are ‘on-the-go’ however, without access to a microwave, QSRs are almost uncontested if you want a hot meal in a short timeframe. With many differentiated players (Datamonitor, 2012) and varying service offerings, customers can select the best value option. 9 Competitive Rivalry – Strong Although McDonald’s and Burger King almost hold a duopoly in the ‘burger segment’, the market as a whole is fragmented with many global chains and independent operators (Datamonitor, 2012). Competition is primarily cost-based with firms continuously investing in their production and service processes to undercut competitors. Exit costs are low and capacity is easily increased through franchising. Branding is the most prevalent weapon for competing; McDonald’s spent over $650 million on global advertising in 2009 (Datamonitor, 2012). Power of Buyers – Moderate Figure 1 shows sales and growth of the top ten fast-food companies (Euromonitor International, 2012). The market’s competitiveness increases buyer power and customers are price sensitive (Muhlbacker et al., 1999) with no switching cost between providers. However, key players attempt to reduce buyer power, offering a product range which caters for the entire demographic, rather than one specific segment. For example, McDonald’s target children with ‘Happy Meals’ and professionals with breakfast options and take-away coffee (McDonald’s, 2012). Firms are increasingly promoting differentiated products: McDonald’s â€Å"Big Mac†, Burger King’s â€Å"Whopper† and offers such as Domino’s â€Å"Two for Tuesday† campaign. High brand value and customer loyalty has reduced buyers’ bargaining power. The 2011 ranking of the top 100 brands indicates McDonald’s’ success (Interbrand, 2011). 10 Power of Suppliers – Moderate Figure 1: Top Ten Fast-food Companies by Growth. With a competitive global supply chain, supplier power is limited. â€Å"17,500 British and Irish farms that provide us with top-quality ingredients. † (McDonald’s – UK, 2012) These farms supply Tier 1 suppliers who transform raw materials into food items, ready for McDonald’s to cook and serve. Due to the number of suppliers in the industry, it is difficult for them to leverage significant power over fast-food firms. The supply of soft-drink is dominated by Coca-Cola (McDonald’s and Burger King) and Pepsi (KFC) due to their global distribution channels. Additionally, Coca-Cola and Pepsi provide fast-food chains with equipment such as refrigerators and drink dispensers. This markets their brand and aligns it with fast-food brands, reducing costs for customers, which would otherwise be passed onto them (SMO, 2011). 11 3. 3. Identification of Key Players and their Competitive Position 3. 3. 1. Strategic Groups The following framework identifies the key players in the international fast-food industry and identifies which firms are in the most direct competition with each other: Brand value and the chain’s global presence (Appendix 2) are significant indicators of overall performance. The above strategy-group chart maps the firms’ performance. Brand value (US$) is plotted against the chain’s global presence, in terms of the number of outlets worldwide. The strategy-grouping shows that McDonald’s has the 12 highest global market value and revenue in the industry, despite Subway having more international outlets. 4. Key Player – Evaluation of International Activities 4. 1. Identification of Key Player Based upon their global presence, market value and revenue, McDonald’s is identified as the key player in the industry. 4. 2. McDonald’s International Market Entry Modes In 1940, McDonald’s operated only one QSR but today has restaurants at 33,000 locations in 119 countries. McDonald’s utilises a variety of international market entry modes for rapid expansion: sole ventures, franchising, master franchising and joint ventures. 15% of McDonald’s branded restaurants are operated as sole ventures. This involves a significant capital commitment but allows the highest degree of control.? Most restaurants are operated as franchises, allowing rapid expansion without high capital requirements. Franchising has also allowed McDonald’s to benefit from local knowledge, demonstrated by the menu differences by country. However, McDonald’s maintains control over crucial aspects such as the supply chain, marketing mix and staff training. Master Franchising introduces a third party as a ‘go-between’ to overcome geographical and cultural barriers. The combination of the master franchisee’s local knowledge and McDonald’s brand and model has been a successful formula, allowing expansion whilst maintaining significant control. McDonald’s has also expanded internationally through joint ventures. Again, this allows for rapid expansion and utilises the knowledge of firms in closely-linked markets. Since 13 Both firms invest equity in the project, there is a lower financial risk for both parties; however, many joint ventures end in hostility and conflict due to firms taking advantage of one another (Brown and Harwood, 2010).